Keyword research is the fundamental building block on which any successful SEO campaign is based. You will want to know which words people are using to search for your product or service and the search volume of those terms in order to determine your SEO strategy. For example, you might be able to rank quite easily for ‘website rankings’, but if zero searches are conducted for that term, why waste your time?
You can do keyword research in a variety of ways, give us a call and we can help you out! We will look at your competitors’ keywords or by analyzing your internal search queries to see what information people seek. We can also advise you on whether to try and achieve rankings for highly-competitive terms, or whether your business would be better served with going after long-tail keywords. The most effective keyword research is done by using a combination of ways.
Your SEO success depends on this crucial first step, as you’ll want to base your copy, meta data, articles, site map, URL structure, virtually every piece of copy on your site around this information.