Though Yahoo! trails Google in terms of its market share of search queries, a solid percentage of users (17%) still utilize this search engine to retrieve and find websites. Yahoo! is headquartered in Sunnyvale, CA in the Silicon Valley. Combined, its network of sites garners an average of 3.4 billion page views on any given day.
SEO for Yahoo! is slightly different than for Google, as Yahoo!’s algorithm differs from Google’s. Yahoo! weighs factors such as the age of a site, keyword density and number of quality backlinks differently, for example. Yahoo! also places a lot of importance on site structure, so a quality SEO firm knows to present the best content to the search engines first, even if the information might be presented to the user in a different fashion.

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