Conversion Basics

Your conversion ratio for your landing page or SEO optimized website is how many people per 100 unique visitors perform the specific action you desire. Lets start with conversion basics. Studies show most people that visit your website will "bounce" or leave within 2 to 6 seconds arriving at your page.

Lowering your bounce ratio

Before we can convert these visitors we have to make it past that crucial 2 to 6 seconds. To do that we must have first of all targeted content that is truly informative and unique. But we also need to know our visitors see hundreds of web pages in an hour and are most likely not to be impressed with our pages. We need something that sets us apart from the other websites our vistors may have previously viewed that will get them to stop long enough to get us past that crucial 2 to 6 seconds.

Seth Godin and the purple cow

Seth Godin is a marketing genious and he gave a great talk called "Seth Godin on Sliced bread" and it got me thinking. What about implementation of the purple cow in echo boomer marketing as it relates directly to OUR websites? Have you seen the photo of Richard Branson holding up a Virgin model looking a bit crazy in my opionion up at the sky? What would the effect be if he were pointing the model airplane down at the earth. Or perhaps with a less enthusiastic look? Would this photo lose some of its viral potential? Sure that all sounds great but could he do it again? Well what about that balloon with the huge virgin logo on it? There was another guy who tried the same thing and did not get half the press Branson did and he was an experienced baloonist. My point is photos can help in improving your ROI more that you think.

Clicks Kill

Every mouse click you put between your product and your visitor can cut your conversion in half. You could read seo for idiots or simply put that ugly form on page one? And what about conversion paths? In order to convert vistors into sales you need to know what they were looking for when they performed the search in the first place. Long gone are the days when you could say some one would most likely be interested in orange juice when they searched for NFL just because you happen to think footbal players like orange juice. You really need to get inside the SEO mindset of that particular search. It does not help you to know how many people search for a given phrase, it means everything for you to know what they want when they do.