Conversion Ratio

The first thing I ask most of my clients and students when they ask me about conversion is (and I ask them to be truthful): How many clicks does it take to get to checkout, and how many checkout options are there?

SEO Expert
seo development

A Simple Solution

You would be surprised how many of them put their "buy" button at the bottom of the page where the customer has to go on a treasure hunt to find it. Now, don't get me wrong. I like a treasure hunt as much as the next Guy, but I must also say that when it comes to shopping online for anything.

One Click One Sale

You would be surprised to find out how many web stores we build, on which the store we are overhauling does not have anything to sell on the home page. And, of the ones that do, the buy button is buried at the bottom of the page.


Heat Maps And Eye Gaze Data

We have all seen the heat maps and eye gaze data. And, we have all seen the Stompernet software that just blurs your screen (That was good entertainment!). But, I have to tell you that many times the eye will look past the Volkswagen to the Cadillac, so a catchy title tag can potentialy outweigh the boring listing above you. Eye gaze data is awesome in most cases but there are instances where you can defy gravity. You need to think out side the box if you want to be an SEO Expert.

SERP Heatmap
Website Conversion Tricks

Website Conversion Tricks

One of the tricks I use, even when I have a shopping cart, is to make a separate page for the product I am pushing. With the actual form embedded into the page, it's one click equals one kill. I find this is the easiest way to boost sales and make life easier for the customer as we are only delivering targeted content. With each click a surfer has navigate through, YOU lose conversions. If I could help you to remember just one thing about Internet Sales Conversion, this tip would be it: To create optimum conversion for your website, don't make people have to work for it.

Michael Guy