Digital Asset Optimization in Web 2.0

 Assuredly if the bell did not go off in your head, you must exert your intellectual hardware to think deeper, and yet harder. Focus, not as a rhetorical exercise, but for the purpose of getting beyond your routine rush-through read. Pull your eyes away from this page for just a moment, stare and conceptualize.

The World Wide Web 2.0

 So far beyond the Jurassic “.COM era,” we are now fully integrated into the realm of cosmic interaction.  Our universe has been shrunk down to an average 1240 x 768 resolution at a fiber optic light speed and yet your company still thoughtlessly drives traffic solely to its own website. If this is true, which it certainly is, your creative people have been despairingly sucked into the black hole of innovation and are lost in space and are therefore less than creative. Your company’s marketing however, must be grounded, specifically in Web 2.0.

Web 2.0

 Web 2.0 becomes extremely valuable when it is utilized correctly through Digital Asset Optimization (DAO). If your company isn’t taking advantage of promotional videos on YouTube and the like, then your strategy needs a boost, because this is power of Web 2.0. You might be rolling your eyes at this point, but that merely testifies to the lack of creativity that your creative people have fallen short on. Here are a few reasons that these marketing channels can be so successful:

High Volume Traffic

  YouTube and other such video-based social media marketing channels drive hundreds of millions of visits per month from all of the pertinent demographic segments. As of recent, which marketing channels are keeping pace with this type of growth?

Social Media Represents Authority

  So far as Google and the other search engines are concerned, enormous sites with hundreds of thousands of inbound links are viewed as authoritative and trustworthy. This is why websites such as About.com, Wikipedia and YouTube rank extremely high in the SERPs (search engine rankings pages) even when relevancy is weak.

Optimize + Link + Rank

While this is an oversimplification of the 1SEOExperts DAO process, harnessing both the existing hoards of visitors along with their immense search engine authority, it becomes easy to understand how we drive hundreds of thousands of visitors to your promotional videos each month that generate traffic to your site and the customers most in alignment with your desired model. Our DAO works as an electric transformer to multiply the traffic for highest output.

Pioneers of Digital Asset Optimization

 With the field of digital asset optimization (DAO) still in its infancy, it might be difficult to wrap your mind around the idea that 1SEOExperts has been perfecting DAO for several years now. The proven process begins with a professional video production, on set with hired actors as needed, that ensures only quality is marketed.

Then using complex technical techniques, 1SEOExperts embeds specific pieces of info such as your URL into the genetic coding of the video to associate the video content with your company. All of this work now comes together as we build a comprehensive network of high PR links and other pointers to the promotional video.

This combination of quality events results in an incredibly viral marketing channel. While this is a dramatically oversimplification of the process, you must also understand that for DAO to be effective, the strategy must be mapped out strategically and executed with surgical precision.

Seriously, get us on the phone now to discuss whether digital asset optimization is right for your business! You need this kind of creative thinking from 1SEOExperts.