Improving your ROI

Improving your return on investment or "ROI" is as easy as getting the right visitors to your web site. Let's examine 2 searches:1."doctors".

This term is usually a search query belonging to some one who wants to talk to more than one doctor whereas the query "doctor" is searched by some one looking to engage services of the aforementioned. Different searches bring different visitors.

Keywords and ROI

Before you go hopping on that keyword tracker tool, remember there is no such tool that can yield a winning campaign. There are just to many variables to consider. And for that matter let's not reinvent the wheel either. While neuro-bridging is tangible it is an art form and not for the SEO weekend warrior. Common sense dictates us examining our competitors to have data for comparison.

Keyword Association

In a consultation with a major motorcycle company the representative shouted "hey, sex sells". While he had a point. I had to qualify the information. While it is true to a point that baby boomer marketing strategies fail for echo boomer slash millennial markets so true is failed marketing strategies for using the girl in SEM. Think about it: we simply can not place a girl on top of a motorcycle. And for that matter, with search engines it just doesn't work that way.

A Different Approach

What does work is conversion mechanics where NLP rides shotgun in a bigger strategy. In my humble opinion, showing a car from behind is sudden marketing death, but I have been asked by one of the biggest automobile companies in the world to release a layout depicting just that. I asked: "what is with OJ and AL leaving in the white bronco and how is that going to help us sell cars? I would much rather see the vehicle as if it were in my driveway after purchasing it. I won that battle and they won big time.