To have a great website that many people visit you will want to make sure that it is easy for people to navigate. You will need a internal linking plan that you will follow. The very first thing you want to do is set to define your objective. You want your visitors to be able to navigate your website with ease and therefore have a more pleasant experience whenever visiting your website.

Map It Out 

    A good Internal Linking diagram should have two main considerations. The first consideration is the top navigation bar. This is usually where I see many webmasters fail by using either superlatives and/or vague descriptive text. How many times have we seen: Home About (about what?)(Contact etc)? Not exactly a good way to broadcast the fact you are a car company and that you do not carry Dog Furniture.

Linking Rules To Follow

    One common mistake most self proclaimed SEO experts make is NOT linking out. A good internal linking structure includes outbound links. And not links to the keyword foo either. I am referring to  links that have to do with your content. If you never link out you are not exactly a source of information but rather a destination. When you do link out, make sure you are linking out to a reputable site that is in a related category.

What Links To What?

    All pages link to your home page, period. And, most importantly, don't link your home page to "potato", for instance, or, even worse, "home". SEO is the science of making information MORE accessible both to humans and to robots for proper indexing. Most of the "would be" SEO experts, who are into the science of subverting Google, are playing poor chess. The very best thing you can do for your website is to present great information that you wish to share with the world. That information will draw an audience, and if you offer a relevant product or service, you just might sell allot of product.

Michael Guy