Internal Linking

Having a sound internal linking structure is one of the necessary components that many webmasters forget when optimizing their website. First, you will need a plan that you can build your website around.

The very first thing you want to do is set to define your objective. You want your visitors to be able to navigate your website with ease and therefore have a more pleasant experience whenever visiting your website. A good Internal Linking diagram should have two main considerations. The first consideration is the top navigation bar. This is usually where I see many webmasters fail by using either superlatives and/or vague descriptive text.

Rules To Follow

One common mistake most self proclaimed SEO experts make is NOT linking out. A good internal linking structure includes outbound links. And not links to the keyword foo either. I am referring to links that have to do with your content. If you never link out you are not exactly a source of information but rather a destination. When you do link out, make sure you are linking out to a reputable site that is in a related category.

What Links To What?

All pages link to your home page, period. And, most importantly, don't link your home page to "potato", for instance, or, even worse, "home". SEO is the science of making information MORE accessible both to humans and to robots for proper indexing. Most of the "would be" SEO experts, who are into the science of subverting Google, are playing poor chess. The very best thing you can do for your website is to present great information that you wish to share with the world. That information will draw an audience, and if you offer a relevant product or service, you just might sell allot of product.

Internal Linking