PPC Management in the Days of Yore

PPC is the precursor to a brave new world,and unless you can find a way around it, you are going to spend your way into oblivion with ineffective marketing. The truth is that you need to know somebody somewhere out there who knows how to navigate their way through the complex, convex Adwords tunnels that make up the PPC universe.

PPC Management
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The 11-Year-Old PPC Child

Too many of the mice in the maze are disillusioned enough to believe the rhetoric put before them, even when the prize is just around the corner. Why then would anybody need a PPC management team?

From Pay Per Click Checkers to PPC Chess

What the majority of PPC adventurers fail to realize is that the science of the maze is a perpetually changing series of roadblocks that can be moved with ease by a PPC expert.

The question becomes: At what point will you realize that the once childish game of "high-bidder-takes-all" has shifted? Over time it has become a complex and dynamic game of chess-like PPC strategy. Checkers was easy because both the rules and the competition were inherently understandable and therefore simple to manipulate. Pay Per Click has evolved.

Pay Per Click
Adwords Management

Adwords Management Services

The Internet has, however, in inner-city fashion, grown up quickly and now dominates the global flow of commerce. While the game has remained the same, dramatic changes to the rules and competitive landscape have altered the reality of this once easy opportunity. PPC at the chess-like level requires campaign architecture with a foundation embedded deep within the bedrock of Google and Yahoo’s “best practices,” or else you could literally end up in a search engine sandbox.

PPC Advanced Strategies

Additionally, you need strategy beyond the “best practices,” which is why you need artistry as well. Should you buy clicks, impressions or both? To even suggest that a solid PPC campaign requires only keywords and ads is like thinking that only paints and a canvas are needed to become a successful painter. What of the tools to be used? What of the color mixing? What of the style or technique? Are these not the very aspects by which art is both devised and appraised?

PPC Advanced
PPC Branding

PPC Finesse Yields a Branding Effect

Understanding your business and how it fits into the airtight seal of the internet vacuum is the most important perspective to gain if you ever expect to successfuly mine its potential. Without the professional SEM perspective, how will you feel confident in your evaluation of your competition? We can turn your business smarts into PPC street smarts to figure out everything your competition is and isn’t doing, while setting your brand apart with an image and ROI that will leave your competitors in paralytic envy. Theirs is a treadmill, yours is a track.

PPC Engineering

  • Campaign Creation.
  • Keywords.
  • Ads That Convert.
  • Quality Scores.
  • Landing Page Systems.
  • Quality Score Acheivement.
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