Search Engine Optimization
The Definition of Search Engine Optimization
Search engine optimization (SEO) is the calibration of a website and its relationship to the network (internet) for the purpose of improving its position, sometimes referred to as ranking, in the results pages of the search engines. While there are numerous subsets of search engine optimization, all fall into two primary categories: "on site" and "off site" search engine optimization.
Onsite Search Engine Optimization:
Onsite search engine optimization is the refactoring of code within the documents that comprise a website. Onsite optimization addresses structural and formatting issues as well as other on-page factors including but not limited to:
- Content Quality and Relevancy
- Placement in the Onsite Hierarchy
- Network Proficiency
- Ciderblock Profiling
- Digital Asset Profiling
- Visual Engagement
- Meta Data
- Custom Defined Nomenclature
- Internal Linking Structure
- Privacy Data Capture to Information Ratio
Off Site Search Engine Optimization:
Offsite search engine optimization is the improvement of a website's popularity, which is determined by a number of factors, such as: How many websites contain hyperlinks to the site being optimized, the relevance of the anchor text of the inbound links, how popular or unpopular those sites are, and whether those websites are considered relevant by the search engines. This area of off site SEO is referred to as external or inbound linking. Linking is acheived when other websites publish hyperlinks to the site being optimized (usually because the content is noteworthy, informative and/or relevant), thereby increasing its ability to rank for a particular keyword or phrase.
Optimization Rankings
Optimization for search engine results requires services that specialize in databases and the structured query language, as well as efficient document retrieval, but these are merely small pieces of the big search engine optimization puzzle. Achieving #1 position in the SERPS means playing by the rules. You might be suprised at how well you will rank if you use logic and restraint in place of gamesmanship and deception when running a succesful search engine optimization campaign.
Where do I Start?
SEO is something you can not do on the cheap. First you will need a website and here comes the bad news. Using a web design company to build a website is risky business. That is like showing up to play on superbowl sunday suited up in a tutu. Web designer make things that are pretty and all the buttons blink, but many times ( I am being kind here) lack the proper engineering to gain any type of rankings.
Search Engine Watch
What is relevant is the results a search engine optimization company gets for its clients. Read our "What is SEO" article to learn more about what you can do to make your website a better destination that the major search engines would be proud to feature in the number one position.
Why1 SEO Experts?
- Results.
- Optimal ROI.
- Conversion Ratio Mechanics.
- Keyword Research.
- Digital Asset Optimization.
- Customer Service.
