Seth Godin and the Purple Cow
Seth Godin is a marketing genious and he gave a great talk that directly relates to conversion called "Sliced bread" and it got me thinking. How do we apply that in real life? So I looked around for a couple of my favorite examples of the "Purple Cow". Richard Branson holding up a styrofoam space shuttle with the Virgin logo on it looking a bit crazy up at the sky? Google Richard Branson Space Travel and you will see a man holding up a half a billion dollar aircraft right?
Wrong. What would the viral componant be if Branson pointed the model not to the heavens, but rather the earth. Or perhaps with a less enthusiastic facial expression? My point is we can take that rather successful viral photograph apart point by point until there would be nothing viral left. Improving your conversion ratio is the exact reverse of the aformentioned.