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Conversion Ratio

The first thing I ask most of my clients and students when they ask me about conversion is (and I ask them to be truthful): How many clicks does it take to get to checkout, and how many checkout options are there?

Conversion Ratio
expert seo development

A Simple Solution for Conversions?

You would be surprised how many sites put the "buy" or "add to cart" buttons at the bottom of the page where the customer has to go on a treasure hunt to find them. Now, don't get me wrong. I like a treasure hunt as much as the next guy, but I must also say that when it comes to shopping online for anything, I am not in the mood for games.

How do I convert?

You would be surprised to find out how many web sites we fix or build, whereas the store we are working on does not have anything to sell on the home page. And how many websites are trying to do SEO but the content is somewhat disconnected from the intended audience and does not match the search query. These are all conversion metrics. If you convert well, chances are you will rank higher by doing so. Converting visitors in to sales takes the willingness to explore all the components on your pages and in a transparent and honest way, split test to perfection.

Seo Rocket

Heat Maps And Eye Gaze Data

We have all seen the heat maps and eye gaze data. And, we have all seen the software that just blurs your screen (That was good entertainment!). I have seen many position 2 rankings out perform the #1 listing when they have a better title and meta description. Eye gaze data informative in some cases, but there are many instances that seem to "defy SEO gravity". You need to think out side of the box if you want to be an Expert SEO professional.

SERP Heatmap
Conversion Ratio Tips

Conversion Ratios Matter

Most SEO experts are well aware that there is far more work after rounds of optimization, rankings, and traffic. There is an entire world beyond what most web designers comprehend. Conversion mechanics are the set and subset of revisions made to a particular page to match it with visitors and specific search queries. For example, using a stock image is in many cases sub optimal as it creates a very generic experience. Images should define and be placed to inform your visitors and add additional information to the text on your site's pages. If you split test different pages using 2 different feature images, you will see that each page is unique and has its own conversion rate. Using conversion mechanics and proper analisys of the data, you can test different images, headlines and text to acheive an optimal convertion ratio.

Michael Guy