How to Get Listed
Getting listed in Google comes with responsibility, knowledge and having honest intent. Getting a high ranking page for your site requires adhering to webmaster guidelines and search engine best practices. Optimize your website with honesty and transparency. If you play by the rules, you might just find that Google is a pretty nice entity. Most of the webmasters that you see complaining they have dropped are simply not playing by the rules.
When a major tire manufacturer recently contacted our office, they were amazed at another client's top positions for a particular search term: 1, 2, 3, 4, and 7. When I examined the listing, I discovered several other listings in the SERPS with similar content. If it looks funny to you it will probably not look right to the search engines.