SEO experts understand that garnering rankings for competitive terms is contingent on a variety of factors. They know how to make a site's architecture as SEO friendly as possible, and to produce unique and relevant content. The top SEO experts also understand the value the search engines place on frequently updated content, and know how to keep it relevant and fresh.
Since SEO and User Experience can overlap at times, noteworthy SEO experts might provide you with User Experience data and suggestions to not only help you achieve rankings in the SERPs but also to help visitors convert at a higher rate. They can choose the right domain name and understand how to structure your URL and internal linking strategies. They will set you up on a reliable and fast server, and employ numerous strategies to help improve the link popularity of your site.
These are but a few of the variables an SEO expert should be able to speak to. Since the search engines alter their algorithms constantly, they should also stay abreast of the latest SEO news and live, sleep and breathe SEO. As we do here. We feel our clients deserve the best.