SEO Linking
SEO linking will always be an important part of an SEO Expert's diet, but how you link to some one is the key to having any type of success. If you are a web site or page relevant to "SEO Expert" and another website links to your page using the anchor text "ACME Corporation" they may be describing your web document as something unrelated to the METADATA SEO Expert. If the same person were to be linking to you as "SEO Company" and your company provides SEO Services, you would of course benefit from that link. Right?
