If you are writing a press release for SEO, then you are most likely publishing for the wrong reason. There is nothing wrong with a press release, but most people have a blurred understanding of what a press release is. It usually happens this way": Some one on the web team suggests that the company put out a press release. When in fact it should be the other way around. Something newsworthy has either happened or about to happen and then a press release goes out. So what is the issue? Plain and simple: A press release creates duplicate content issues. To make matters worse, if the press is "borrowed" from your website, you may have a real problem on your hands.