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The definition of SEO is constantly changing. With algorythmic updates bringing new metrics to measure visitor experience, SEO remains static. To be an SEO expert, you will need to be a non-linear thinker. If I were to ask you what half of 13 is, how many answers could you give me? Most only have two: 6 and a half and six and a half. I can think of many more: 6 and a half; thir, teen; 1, 3; one, three; and endless other combinations.

In order to understand Search Engine Optimization, you must be in it for the pure love of the science. I am extremely successful in SEO and I rarely find others who can comprehend the basics, let alone the finer points.

SEO Help

SEO Expert Definition

Here is the proper definition of Search Engine Optimization. "Any action or series thereof that causes a web site to move up in the SERPS is SEO. As well, any manipulation of a web page that directly and positively increases a page to increase it's position in the index is SEO." Now, these series of manipulations to a web page are commonly referred to as "rounds of optimization". Some modifications to documents (pages) are maintenence related such as updating the content such as text and images or other media on a page. In Specific regards to the manipulation of code on a page to increase another site's ranking, this is commonly referred to as hyperlinking. While this is an advanced explanation of SEO, that definition is the foundation that is the beginning of an endless dichotomy of revision, enhancement, clarification and improvement.

SEO Tips

Create content that humans respond well to that is infomative and unique. Remember, unique does not mean strange. Create user friendly content that takes in to consideration how you will be listed in Google. Visitors must respond to your pages in a positive manner. Frequent foot prints of a successful site include length of stay, low bounce ratio, server speed, mobile friendly rating and returning visitor metrics but that is a small snapshot of what goes in to gaining traction for your website.

Expert SEO Tip 3
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Are You an SEO Expert?

We run proprietary crawling systems that are pretty advanced. A former NASA-JPL employee who had worked on the moon missions applied for an SEO job with us. He began his first day with us and within an hour, froze up and promptly crawled into the fetal position. I left him in front of a terminal for an hour, went to a meeting, and returned to find him staring at the same screen. Not everyone can become an SEO expert, even with serious study and experience. The best SEO Experts I know are seriously gifted individuals.

So we know what SEO is, however we should discuss the average skillset that an SEO job would require. UNIX, LAMP, PHP, MYSQL DBI, HTML5, CSS, MATH, CONTENT WRITING, ADOBE CLOUD, SALES, NETWORKING, SOCIAL NETWORKS and so on.

SEO Checklist

  • Unique Content.
  • Origional Images.
  • Great Domain Name.
  • Consultation.
  • Reputable Hosting.
  • SEO.
SEO Checklist